There's a developing ecosystem of content revolving around purported social interaction with Apple's virtual assistant Siri. As an example, the Jaded Consumer offers this song, in which Apple's product is sampled to perform a "duet" based on actual answers Siri will give to queries that attempt to treat Siri as an intelligent being.
The page has links.
When OS/2 Warp v. 4 offered "voice control" it didn't get anything like this response. IBM's solution was billed as offering recognition of a command dictionary directed at programs' predefined instructions, not a tool to make sense of things humans would say. Reaction to Siri suggests that this difference means something to people.
Apple is still able to get people to market Apple's products with resources far outstripping those Apple itself invests.