Thursday, October 8, 2009

New York Ballet Cribs From Old Apple Ads?

Apple's "real people" ads that conclude "my name is ____, and I ________" has apparently inspired the New York Ballet, which uses the same conclusion in an ad for its 2009 ballet season. The idea of pitching a product by delivering a narrative from the lips of someone who sounds like you can identify with them -- whether a computer user who wants to get work done and not run a tech help desk (and turns out to run the company), or a ballet fan who loves to see the dance and needs encouragement in performing swift footwork (and turns out to be a principal dancer with the New York Ballet) -- seems to have caught on.

This is the Jaded Consumer and I write a blog on the Internet.

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