Tuesday, September 29, 2009

Game Console Loss Leaders As Medical Subsidy?

CNN reports that British researchers have discovered a medical use for XBox hardware. Simulating cardiac behaviors historically requires sophisticated computer systems whose cost can be prohibitive for some institutions. However, thanks to the triple threat of competitive design, mass production, and deliberate pricing below cost, the high-end game console seems poised for use in medical research.

The question: can Microsoft charge enough for medical imaging software to make up its per-unit loss on non-gaming sales of its loss-leader hardware, or will Microsoft subsidize medical research in Britain and the world?

For Microsoft's sake (I have some friends who own shares) I hope this doesn't become a major market ....

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