Ford's decision to use a Microsoft platform to power its user-facing electronic controls includes a price paid in lost quality reputation. Of two quality issues that drove Ford from the #10 spot to the #20 spot in automotive brand survey rankings, one is the unstable and user-baffling MyFord Sync. Where "Quality is Job One", Ford's Sync system was outsourced to Microsoft.
Ford can do better. Maybe not Microsoft, but definitely Ford.