Apple has hit double-digit market share in Canada. This, however, is not the big news. Apple's share growth is based on the strength of its MacBook sales, and Apple is actually the number-two notebook vendor in Canada. Number one? Acer, with a lineup of netbooks. Outside Acer's 57.5% catch of low-end el-cheapo netbooks, the only significant seller of notebooks in Canada is Apple. Apple's smaller slice of the notebook market, however, includes the market segment where most of the profit is.
Being the number three vendor in Canada by volume (behind HPQ and DELL) is interesting, but being the number one vendor by profit is much more interesting. How one frames one's measurements impacts how one interprets the measurements, no?