Monday, April 27, 2009

Pontiac Not Building Excitement, or Cars

GM, which Jaded Consumer has viewed as circling the drain, has identified a whole division to shutter by the end of next year. Unclear is whether the Pontiac division -- which uses the slogan "We Build Excitement!" -- will try to go out with a last-ever model bang or will simply sink.

Hummer, Saturn, and Saab are not identified as brands GM is dedicated to keeping, and presumably will be offered for sale -- all have substantial brand value even if their current operations aren't in the black. Mothballing the brands makes no sense. GM plans focusing on its GMC, Cadillac, Buick, and Chevrolet divisions.

We'll see ....

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