Monday, August 27, 2012

Cost and Quality

Partners at the IP firm hired by Apple to fight Samsung billed at a median rate of $582 per hour, whereas partners at the firm hired by Samsung billed an average of $821 per hour. So, who got the better deal? Based on the verdict, I'd say Apple did.

Getting more for less is always the better play. So, how does Samsung get talked into paying more for less? Marketing.

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