Ford's decision to use a Microsoft platform to power its user-facing electronic controls includes a price paid in lost quality reputation. Of two quality issues that drove Ford from the #10 spot to the #20 spot in automotive brand survey rankings, one is the unstable and user-baffling MyFord Sync. Where "Quality is Job One", Ford's Sync system was outsourced to Microsoft.
Ford can do better. Maybe not Microsoft, but definitely Ford.
No comments:
Post a Comment
Good-natured and spirited debate welcome. Ranting flameouts might consider posting elsewhere. Relevant posts containing links to your own's blog's comments on the subject are always welcome; incoherent mumblings accompanied by spam posts for commercial products are just not cool. Use good sense.